Article 50Chapter IV — Transparency Obligations
Transparency Obligations for Providers and Deployers of Certain AI Systems
Transparency
Summary
Requires AI systems that interact with people (chatbots, deepfakes, synthetic content) to disclose their AI nature. Providers must ensure chatbots are identifiable as AI; deployers must label synthetic media.
Keywords
transparencychatbot disclosuredeepfakesynthetic contentwatermarkingAI-generated
Legal Text
Article 50 — Transparency Obligations for Providers and Deployers of Certain AI Systems 1. Providers shall ensure that AI systems intended to interact directly with natural persons are designed and developed in such a way that the natural persons concerned are informed that they are interacting with an AI system, unless this is obvious from the circumstances and the context of use. This obligation shall not apply to AI systems authorised by law to detect, prevent, investigate or prosecute criminal offences, subject to appropriate safeguards for the rights and freedoms of third parties. 2. Providers of AI systems, including general-purpose AI systems, generating synthetic audio, image, video or text content, shall ensure that the outputs of the AI system are marked in a machine-readable format and are detectable as artificially generated or manipulated. 3. Deployers of an emotion recognition system or a biometric categorisation system shall inform the natural persons exposed thereto of the operation of the system, and shall process the personal data in accordance with Regulation (EU) 2016/679, Regulation (EU) 2018/1725 and Directive 2002/58/EC, as applicable. 4. Deployers who use an AI system to generate or manipulate image, audio or video content constituting a deep fake shall disclose that the content has been artificially generated or manipulated.
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